I was 20 when I discovered Alpro. I was a fiend for milkshakes in my early 20s, especially those which tasted nothing like banana but were marketed as such, and Alpro’s perfectly fit the bill. Soon after that, I moved in with a bunch of vegetarians, one of whom often drank soy or rice milk instead of the semi-skimmed I was so used to seeing in the fridge.
My first thought was how exciting it was to have something unusual in the kitchen. Milk is unthought about. It is a thoughtless purchase. It is always needed. Milk, bread, toilet roll. I never stopped to think about how much of it I drank on a weekly basis, and only vaguely considered it strange that every single person I knew went though litres of it at a time whenever their recycling really needed taking out to the wheelie bin.